Industry: Business Services
Focus: Insurance
Pain Severity: 9
TAM Access: 9
Payback Speed: 6
Retention Hook: 9
MVP Viability: 7
Score: 8

Who: Niche SaaS platforms in trucking, home services, logistics

Why: Embedded insurance is a hot margin layer

VC Metrics:

• TAM: $80B+ in embedded finance
• LTV: High if rev-shared; recurring if SaaS layer
• CAC: High—but niche GTM helps
• Churn: Low if baked into platform

User Problems:

• “Our dev team doesn’t have time to build policy logic.”
• “We want insurance revenue, but not the hassle.”

MVP Idea: Configurator for non-tech PMs to launch custom coverage options