Industry: Finance
Focus: Business Banking
Pain Severity: 9
TAM Access: 8
Payback Speed: 8
Retention Hook: 9
MVP Viability: 8
Score: 8.4

Who: Fintech lenders, banks, credit unions

Why: Spaghetti mess of Google Sheets to track credit usage

VC Metrics:

• TAM: ~$15B credit lifecycle tools (U.S.)
• LTV: Very high—mission-critical + long lifecycle
• CAC: Moderate via fintech channels
• Churn: Very low—compliance and utility hook

User Problems:

• “I can’t see usage patterns across our borrower portfolio.”
• “Risk analysis is patchworked across Excel and emails.”

MVP Idea: Dashboard to ingest borrower data and visualize risk + usage