Industry: Agriculture
Focus: Logistics
Pain Severity: 9
TAM Access: 6
Payback Speed: 8
Retention Hook: 8
MVP Viability: 9
Score: 8

Why It Hurts: In Africa, Asia, and even the U.S., a huge amount of food rots after harvest due to supply chain gaps and mismanagement.

Target Users: Co-ops, food hubs, third-party packers

Pain Points:

• “We don’t know where loss happens.”
• “Distributors blame us for poor shelf life, but we can’t prove otherwise.”

MVP: Basic intake forms + temperature/humidity + visual QA log

Revenue Model: Pay-per-location or monthly per storage unit