Industry: Finance
Focus: Operations
Pain Severity: 7
TAM Access: 8
Payback Speed: 9
Retention Hook: 7
MVP Viability: 10
Score: 8.2

Who: Creative, marketing, and consulting agencies

Why: Client-specific vendor procurement is messy

VC Metrics:

• TAM: ~$10B across U.S. B2B services
• LTV: Medium to high—account-level monetization
• CAC: Low—target founder/ops
• Churn: Moderate—solved with usage-based pricing

User Problems:

• “We manually track who approved what for each client.”
• “I want a simple trail for each vendor, tied to each project.”
  MVP Idea: Slack/Notion-like interface for approvals + vendor tracking